Mental activity

+ Project info

The Association of Architects, Interior and Industrial Designers M_a designS and produces simple things for smart life: from a comb to a house.


Designing the style we proceeded from the general abstract concept of the customer that is trapped in the title of the project Mental Activity. By use of ink and water we created experimental illustrations that embody a metaphor for mental activity. Our special pride is the office system specifically designed for this project: notebooks with an open manual bookbinding, originally designed folders, packages for discs with inner inserts.

We combined such materials as rigid paperboard for bookbinding and bright designed paper, therefore, emphasized the two polar components of the team: a rational technical part as a foundation and a creative approach.

Art direction and design: Lana Lomakina 
Printing: Alan Bur
Photography: Anatoly Vasiliev